AliceIf you want to grow your business, then you must start by understanding your customers’ experience so that you know exactly the path they take to make a purchase. You need to communicate with your customers on a consistent basis and in an authentic manner. Whereas there are so many ways of growing a business, online reputation management is one of them. When you have a positive online reputation, you will be able to establish authority, build trust, and drive sales through the roof. The best way to do this is through online reputation management.
According to Francis Santa , through online reputation management, companies are able to create balance, address misleading information, and leave a positive impression in customers. In this article, I will be looking at the four main pillars of online reputation management.
Paid media
Paid media refer to platforms or services such as social media ads, sponsored posts, and Google ads. Businesses should spend money on paid media so that they can reach a greater number of people. With paid media, any message that a company puts out is likely to reach a huge number of people and repair any damage that might has been done to their reputation.
Earned media
Earned media is trusted by many people, which makes it a good platform to use for communication with your trusted audience. People tend to trust earned media and will always listen, which gives businesses the chance to change brand perception among the people.
Shared media
Shared media help business people to engage with their customers and prospects directly. With shared media, one is able to quickly repair any negative publicity that their company might have received ni the recent past.
Owned media
Owned media is the kind of media that one creates for their own websites or blogs. If the content is of good quality, then it is possible to influence how people view your business as a whole.
